How to advertise on TikTok easily

If you are looking for a large audience, well, TikTok has exactly what you are looking for. As of August 2020, the social media platform had 100 million monthly active users – and that was in the US alone.

Contents1. Create your account2. Work with an account manager3. Create Videos in StreamHow to Advertise on TikTok — Be Yourself

However, it is not easy to access this market. You need to figure out how to advertise on TikTok in a way that engages viewers. If you don't, they will keep scrolling and completely miss your marketing.

To help you get started, here are our tips for advertising on TikTok.

1. Create your account

You will begin the process by creating a TikTok business account. You won't be able to advertise right away – a TikTok representative will need to make sure your business and its marketing are a good fit for the platform.

Once you're approved, you can move on to creating your video ad on TikTok.

2. Work with an account manager

Not so fast, you won't be able to create all types of TikTok ads yourself. You will need to work with a platform account manager if you wish to create any of the following types of content:

• A brand takeover, meaning the ad occupies the user's screen for a few seconds while they scroll down the For You page
• Hashtag challenges, which encourage users to create content with your hashtag to build buzz and awareness
• Branded content, such as filters, stickers, and other representations of your branding
• Custom influencer package, which means a well-known TikTok user will create sponsored content that will loop into your brand

Now you can still create In-Feed videos without the help of an account manager. This means that you can create videos yourself that will appear in the main stream. Viewers will land there much more organically than the options above, but it forces you to create and share content that attracts viewers.

3. Create videos in the feed

Let's say you opt for the latter option. How are you going to get people to watch what you create? Can you buy TikTok followers?

The best thing to do is to create videos suitable for the audience of the application. If you're trying to reach an older crowd, well, TikTok isn't the place for you. Sixty-two percent of users are between the ages of 10 and 29, so if your target customer is older, you'll need a different platform.

Now, once you have your TikTok account, you will log in to the website and download your marketing content from there. You can of course create videos. But you can also choose photos to assemble the app into a slideshow-like marketing element.

Remember, it's all about getting people's attention. You can take inspiration from your content from other brands that have had successful campaigns on the app. For a makeup brand, for example, you can create inspiring and challenging content to inspire viewers to create their own videos of applying your makeup.

How To Advertise On TikTok — Be Yourself

We can teach you how to start your campaign on this booming social media app. But how do you advertise on TikTok? It's up to you.

The possibilities are endless on this app, so get creative. Scroll through your own flow of inspiration and follow your instincts. From there, you're sure to have a great campaign that will turn heads – you may even go viral.

Need more business ideas? Don't forget to come back to our site to find out more.