Increased connectivity is one of the most beneficial aspects of the Internet. Users can now discover new music and follow artists in new ways, while artists can connect with their audience in new ways. This has led to a change in the way music is promoted, especially for independent artists. Instead of trying to capture the attention of record labels in order to reach the mainstream, independent musicians can connect directly with their fans and make their voices heard in a crowded industry.
ContentsPromote your musicPromote your music on InstagramHow to promote your music on TikTokHow to promote your YouTube channelHow to promote your music on YouTube ShortsHow to promote your music on FacebookHow to promote your music on ClubHouseHow to plan the promotionWhen your musical product is complete, it's time to share it with the rest of the world. While it's natural to want to release something as soon as possible, it's essential to stick to the release schedule so that everything goes exactly as planned. If you have a perfectionist streak, now is the time to get rid of it.
Getting Started Instagram , choose a name, upload a photo that represents you and matches the visual style of your project, write a brief biography and include a link. It will depend on where you want to drive traffic from. The best option is therefore a page with all the important information, such as Artist Hub. You can also use the link to promote specific items, like a new video or a playlist featuring one of your songs. You can always change the link to your old page or to a newer event you want to publicize.
Next, decide what you want to post and how often. You probably already have an idea of who your fans are and what they like, so keep that in mind when adding content. They might want to see clips from a recording, videos from a rehearsal, photos from your recording studio, or take a look at the notebook where you write your lyrics. Fans love everything that happens behind the scenes, so don't be afraid to share your creative process. And don’t forget to use relevant and popular hashtags to make your posts easier to discover.
TIC Tac is special because, although it is not a music-only platform, almost all of the content comes with some type of music. Additionally, the platform makes it easy for its users to use and reuse music content, so if your song starts gaining momentum, it may end up going viral.
The best way to take advantage of this benefit is to choose songs with a catchy pattern or catchy beat and add them to the TikTok library, so that users can discover and use them. You can also follow other accounts to build a fan base, interact with other people's content, use hashtags to promote yourself, or create challenges related to your music. Plus, they have an extensive ecosystem of tracking tools to make it easy.
Youtube made the lyrics of "The video killed the radio star" his own, capitalizing on the incredible popularity of music videos. If you want to reach a young audience, there's nothing like a professional-looking video.
YouTube also functions as a search engine, so it can be a very valuable tool. By following the correct SEO guidelines, you can rank high in Google search results.
The most important thing is to find your niche, stay authentic, engage with your audience, and find new ways to give them the content they're looking for.
YouTube Short Films is a platform that sits somewhere between TikTok and YouTube. You can share snippets of your music for people to use in their videos, just like on TikTok, helping you reach more people and gain new fans without the pressure of perfect production. All you need is a smartphone, some music and some ideas.
Unlike the social networks we have just mentioned, people do not naturally discover music on Facebook . But that shouldn't be a problem, because your fans are also hanging out on this platform and you can use it to give them more access to you and your music. You can share longer content, like more elaborate thoughts or music-related ideas that might not fit on another platform. If your fans participate in comments, you have the opportunity to establish a more authentic relationship with them.
This does not mean that you should limit your activity to interacting with people who follow your page. If you have the time and the budget, you can pay to promote posts or create targeted advertising campaigns to reach potential fans in your country or abroad.
The latest social network, Club-house , is an audio chat application with great potential as a marketing tool. That's because more and more people want to make an authentic connection, especially in the age of COVID, and Clubhouse offers just that.
For example, you can visit chat rooms to connect with people in the music industry, join a panel to talk about your creative process with other artists, or even be the moderator of your own chat room. and invite your fans to talk with them or show them what you're working on. It's not enough to talk, you can also organize workshops, jam sessions, launch parties, rehearsals with your band, etc.
If you're willing to spend the money, your best option is digital advertising. When you buy ads on Facebook or Instagram, you can choose in advance how much you want to spend on advertising or promoted posts and only go over that limit if you see it working. Another option is Google Ads, which operates on a pay-per-click system where you only pay for the number of times the ad has been clicked and not for the number of times the ad has been viewed. The last resort is to buy SoundCloud followers that are real and will help you achieve more engagements.
