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Impact of Amazon Prime Service in the UK

The impact of the Amazon Prime service in the UK region has been a huge success, many people are now subscribing to this service. With all the perks and incentives that come with it, such as free next day delivery and cheaper prices for other products on Amazon, it's no wonder so many people are signing up.

SummaryWhat is Amazon Prime and how much does it cost?What does Amazon Prime offer?Amazon Prime subscribers in the UK:Age group of Amazon Prime members in the UK;Amazon Prime statistics in the region UK:Amazon UK annual net sales from 2010 to 2020. Number of Amazon Prime Video households in the UK from Q1 2014 to Q3 2020. Influence of COVID-19 on the use of UK Amazon Pack!

We have gathered statistical data from different resources, which shows a big difference in Amazon Prime Stats since the establishment of Amazon Prime service in UK region.

What is Amazon Prime and how much does it cost?

Amazon Prime is a paid membership that costs £79 per year or £7.99 per month with a 30-day free trial. It's clearly cheaper to get the annual plan for £6.58 a month, that's all you'll pay.

Amazon Prime members enjoy a variety of incentives. However, the biggest perk is free one- or two-day shipping on most items sold by Amazon. Amazon announced on its Q1 2021 earnings call that it has more than 200 million paid Prime members worldwide.

What does Amazon Prime offer?

Amazon Prime contains many sub-brands such as Prime Music, Prime Video, Prime Gaming, Prime Reading, Prime Pantry and many more to facilitate their customers.

Amazon Prime, of course, also includes all of Prime Video's movies and TV shows, but there's so much more. Free next day delivery on millions of eligible items will be the main incentive for customers, with no restrictions on minimum purchases..

However, that's not the end of the story – Amazon Prime members also get access to special offers and early access to major Amazon lighting offers, including key sale dates such as Black Friday..

Prime Day is Amazon's version of Black Friday, a two-day event in July that exclusively features deals for Prime members. The shopping site frequently outperforms Black Friday on the sales front during this period, and it's known as "America's Biggest Shopping Event".

Not only that, but Prime members also get access to Prime Music, which offers over two million ad-free songs and access to a changing selection of eBooks and magazines through Prime Reading. Plus, they have unlimited photo storage with Prime Wardrobe and the ability to try before you buy with Prime Wardrobe.

Amazon Prime UK subscribers:

According to Mintel, around 15 million people in the UK, around a quarter of the adult population, are members of Prime, which costs £7.99 a month for unlimited one-day delivery on many items as well as movie, TV and music streaming services. 13% of people access it through someone else's account.

Age group of Amazon Prime members in the UK;

According to a research study, it has been found that in general, people between the ages of 25 and 34 are more interested in subscribing. à la Amazon Prime subscription.

Amazon Prime stats in UK region:

  • Amazon is the best-known e-commerce platform in the UK, with Tesco and Argos following.
  • The most common online store in the UK is Amazon, with 86 percent of consumers buying their products there.
  • According to Google statistics, Amazon is the most popular online store in the UK. According to Google data, Amazon customers increased their purchases by 21% This year. About 70% of people shop on Amazon at least once a month, while 17% do so at least once a week.
  • Amazon UK saw a significant increase in volume and visitors throughout the year, reaching 579.5 million people in November 2020 (60 million more than in October 2020).

Amazon UK annual net sales from 2010 to 2020.

  • There were over 16,000 new merchants on Amazon UK in 2020 alone, according to Amazon statistics.
  • In the first three months of 2020, Amazon Prime subscribers grew by nearly 8 million in the UK.
  • As of February 2020, there were approximately 216,000 Amazon Alexa downloads across iPhone and Android devices in the UK.
  • Amazon generated £2.35 billion in revenue for the UK in 2018, according to its annual report.
  • Over 40,000 people work for Amazon in the UK.
  • Membership of Amazon Prime increased again in Q4 2020, with 53.5% of UK households now taking part, or almost 2 million people since the start of the year.

Number of Amazon Prime Video homes in the UK United from the 1st quarter of 2014 to the 3rd quarter of 2020.

  • At the end of 2020, there were around 16.7 million UK households with at least one SVOD subscription.
  • Amazon's UK operation, which includes the country's largest metropolitan areas from London to Manchester to Birmingham, has an annual revenue of $17 billion and is Amazon's second-largest European marketplace. Germany maintains its leading market position with a total turnover of 22 billion dollars in 2019.
  • Currently, Amazon has a market share of around 30% in the UK e-commerce market. This number has increased from 28.8% in 2018. The UK is now the third largest e-commerce market after China and America, with a share of over 30%..
  • Amazon's UK revenue was £2.35 billion in 2018. Amazon UK Services Ltd is in charge of the company's fulfillment centers in the UK and has seen its revenue grow each year, with Amazon's net sales increasing 43% in the fourth quarter of 2020 compared to 2019 in the same quarter.

Influence of COVID-19 on Amazon usage in the UK

UK Amazon sales increased 51% in 2020 to an all-time high of $26.5 billion, as consumers who had stayed home due to the coronavirus outbreak flocked to the internet-commerce giant to purchase items that were otherwise unavailable in closed stores and to keep them entertained.

Amazon was one of the few big winners in 2020 as consumers avoided physical stores and preferred to use online methods to acquire items. result of increased demand. Amazon has announced that it will increase its workforce by a third in the UK.

Additionally, in the fourth quarter of 2020, Amazon added over 3,000 additional employees to its UK sorting centres, warehouses and delivery stations. In addition, a staff of 7000 has also been added by the Amazon to Great Britain.

Previously, the company expected to end the year with 31.1 billion pounds, more than 2 billion pounds above its initial forecast due to the novel coronavirus pandemic.

Pack!

In just 25 years, Amazon has become the most valuable brand in the world, providing sellers in all industries with unparalleled opportunities.

Amazon Prime is a paid subscription that online businesses cannot afford to ignore, especially in an industry as competitive as e-commerce. Its variety of products is constantly expanding and it is successfully stealing market share from physical outlets.