The Roku Channel was launched in 2017 and is a free, ad-supported service from Roku that streams thousands of movies and TV shows.
You can stream Hollywood hits, kids shows, true crime documentaries and more.
Not only that, but The Roku Channel gives you access to over a hundred live TV channels like Fubo Sports Network, Reuters, and USA Today.
While you can add paid subscriptions to providers like Starz and Showtime when using a Roku device, this won't be available on Fire TV. That said, there's enough free content on The Roku Channel to keep you busy.
According to the Roku Blog, the platform is streaming to 43 million US citizens in the second quarter of 2020.
The Roku Channel has of course always been available on Roku's own devices, but now it's coming to all Amazon Fire TV platforms. This includes streaming devices and smart TVs.
You can find the Roku channel easily. On your Fire TV device, just search for it in the top navigation bar. You can also download the app from the Amazon website.
You can also use the power of Alexa. Say "Alexa, find the Roku Channel app" to get the app first, then "Alexa, open The Roku Channel" once it's downloaded.
Speaking to Variety, Sandeep Gupta, Vice President of Amazon Fire TV, said:
Given that Roku has its own streaming devices, you might think it odd that it would place its app on a competitor's service – especially since Amazon Prime Video is available on Roku.
However, Roku wants to attract as many people as possible into its ecosystem. It derives almost all of its revenue from ad sales and subscriptions. People watching The Roku Channel through Amazon Fire TV devices will only be good.
Roku is also working on an Android and iOS app which will be available later this year.
Of course, the company does not neglect its own platform. He recently secured NBCUniversal's Peacock on Roku. 
