All artists in the world dream of standing out from others in their categories. Many even manage to hire a manager to begin their rise as a singer or movie star. However, no matter how talented people are, if they lack the elements management producers look for in a client, they are more likely to get stuck and never advance their careers.
ContentsTips for standing out in the music landscapeBe yourselfBuilding a teamUnique aspectManagers with a great reputation like Marc Gillespie are always on the lookout for new emerging talent, but if you want to be one of the lucky artists to become his next client, you have to be able to put yourself out there. Many singers around the world have similar music. However, what got them to the position they are in now wasn't their music. It was different marketing strategies.
Pop singers these days generally tend to sound the same, but still have something that fuels their brands. In these cases, artists have to find a solution to sell themselves, to take something they have already done and turn it into something new. That way, people don't get the same music and type of artists every time. This is also the same reason why some dreamers cannot achieve their goal of becoming a recognized artist in the music industry.
We've made you a list of three essentials that every artist needs if they want to be at the forefront of the musical landscape.
Social media has become the most powerful tool for every artist's career; this allows you to inform your fans about all your projects, concerts, events, etc. future. However, the best way to use social media is to connect with your fans in a more personal way, to let them know you're a person just like them.
Being yourself publicly can be the most effective marketing tool, even if it wasn't your intention in the first place. Fans like to identify with the artists they follow; they want to see someone humble and grounded. A famous theory for this phenomenon says that creating conversations creates communities, which leads to likes and followers. That said, you can conclude that behaving like a diva is not doing you any favors. On the contrary, if you have such behavior, your career may sink.
Remember, you are still a person; if your main strength is your music, try to keep focusing on it while looking for a group of qualified people to build the best team. For example, a good managing producer can find you great opportunities to promote yourself. The right agents can put you in events that happen in front of the right people. They can find you the best songwriters to help you compose your songs. Artists don't have time to do everything on their own, so building the right team to support you is essential.
Last but not least, creating a unique look is crucial to stand out from the rest of the performers in your category; take a look at artists from the past who stood out thanks to their iconic appearance, artists like Elton John, David Bowie, Michael Jackson, Prince, etc. Sometimes your music can be enough to make you successful. However, some people may still remember you in the future if you create a unique and iconic look that sets your brand apart from other artists.
As you have seen, humanity and originality are the essential qualities that an artist must have. If you have all of these, managers, producers, and agents are more likely to choose you as their new clients and put you at the forefront of the music landscape.
