Peacock, NBCUniversal's streaming service launched a few months ago, is now heading to the Roku platform.
The news comes following disputes between the two companies over how advertising would be handled.
Peacock is a streaming service that was launched nationwide in the United States on July 15, 2020. It is owned by NBCUniversal, which is a subsidiary of Comcast.
Peacock has different membership tiers, the lowest of which is free with a thinner catalog of content and is supported by advertisements.
The service offers its own original programming, live news and sports, as well as popular content from Universal Pictures and Universal Television.
Although available on many other platforms since launch, Peacock has been absent from Roku. That has now changed, with Peacock rolling out to the Roku platform.
To get Peacock on Roku, just search for the Peacock channel. If prompted for a code, enter PAON .
The only big missing link right now is Amazon Fire TV, for which Peacock remains unavailable. If you really want Peacock, Roku is better than the Amazon Fire Stick right now.
At first, it looked like Peacock wouldn't be coming to Roku. That's because NBCUniversal and Roku were in a feud over the latter's advertising terms.
NBCUniversal and Roku had a deal in place for its TV Everywhere channels, which provides content such as Bravo and Syfy, but that expired.
Roku offered to extend the contract, while negotiating the right to distribute Peacock. However, NBCUniversal took issue with the cut Roku was going to take on its advertising.
As reported by Variety, the two couldn't come to an agreement. In a statement, NBCUniversal said "Roku's unreasonable demands ultimately harm its consumers and consumer equipment partners," and planned to remove its TV Everywhere channels from Roku.
However, the two managed to patch things up, forming a detail whose exact details are unknown. TV Everywhere channels will remain on Roku, with the introduction of Peacock.
With the introduction of Peacock, Roku now has even more great free shows and movies to watch – no strings attached and extremely easy to install.
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