Creating music blogs is easy, but pitching it to bloggers is an art

Music blogs have become easier to create with each passing day; the influx of launch opportunities is overwhelming.

For five musicians, one of them tried to write about it. Live diary, WordPress, music blogging has become a hobby for many to pick up and join. While some music news websites have a readership of less than 100 unique monthly viewers, their inboxes are flooded with pitches. Getting the attention of writers or big outlets can be difficult.

“I hired a music PR firm to promote my album and was disappointed with the results. We tend to hear a lot when a musician approaches an agency to get their song released. It's also true that no one wants to spend a ton of money on something and see very little come out of it. It's easy to have a clear vision of where you want your group to go and what results you expect from it. It is also essential to approach the right hands to do so.

If you've tried to contact the media to release your soundtrack or music, it's possible to get the sound of deep, resounding silence at the other end of the tunnel. You may have heard from one or two of the hundreds of emails/arguments you have sent. Even if you have heard of an underground blogger who loves the sound, but there is uncertainty whether he will post right away.

It's not child's play to get media attention when you're a lone artist or a new band until you're on the blogger's radar. Some overlooked tricks of the trade can help you beat the odds and pitch music to bloggers . These tips can also make a difference in getting your site to the right group of bloggers who can help you get your music to the right place and on time.

The two main things that drive coverage if you started pitching after your song was released. First off, is your single, game expansion, or album release new and unreleased? Publishers/media are trying to cover new music or might pass on something that's already been released.

Earning your name in the industry is a wealth of advice focused on personalization. At the same time, it is not always possible to send complete and personalized emails every time. The same activity can go a long way without a well-meaning effort in your pitches.

• The subject line: A compelling subject line is the first thing I read when I receive a pitch from a musician. When I'm not interested, I keep scrolling and move on to the next one. Every journalist and media house is different and covers different news. Your subject line should be interesting beyond the fact that the name of the outlet is there. Some outlets focus heavily on specific genres and have specific preferences.
• Mail body: Moving on to the body of the email, journalists lack relevant information. It should contain the details of your music that you want to publish in the portal or journal. A description of things or pointers will clearly define the things you want to post. Then you can talk about the song you composed.

A well-defined and clear email helps the editor better understand the things you want people to know and need to get across.

It's a waste of time if you launch without these things. The reporter will start dreading your name in their inbox. It doesn't matter how good your music or band is; if you present the wrong selling point or the wrong way, it may not reach the target audience.

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A good approach to pitching your blog to a publisher can help you reach your target audience. If you tinker with the tips mentioned above for the pitch, chances are that the media/publishers will be interested in releasing your content to the public.