A study has highlighted the incredible loss of money that connection sharing causes for Netflix.
The news had the effect of a bomb. For the past few weeks, Netflix has been hunting account sharing and sending warning messages to its users who have this kind of practice.
The unfortunate recipients must then connect using a code sent by text or email to the owner of the account. A measure that is certainly restrictive, but that does not prevent connection once the code has been received. But if this new rule may seem abusive, it is not without reason. Indeed, a study has just demonstrated the considerable amount of money that the streaming platform loses because of account sharing.
Jazon Bazinet, financial analyst at Citi Global Market, conducted a study on the loss of money caused by connection sharing. And the figures are edifying:the streaming platform would lose 6.2 billion dollars each year.
In 2019, the loss was estimated at 2 billion euros per year. According to his analysis, the firm lost up to $25 billion in 2020 in the United States in all of its services offered. An astronomical sum, but the new measures launched by the company should make it possible to reduce these losses somewhat.
Médiamétrie published a study in 2019 explaining that account sharing was an extremely widespread practice in France. According to them,nearly 9 out of 10 French people would use a Netflix account together. In 84% of cases, sharing is between members of the same family, "spouse, children, brothers and sisters, parents"
